FOR THOSE WHO KNOW
Welcome to BAIE Première — an exclusive experience for BAIE Insider members, crafted for discerning wine lovers seeking access, elegance, and moments that go beyond the bottle.
What is BAIE Première?
BAIE Première is more than a subscription — it’s your invitation into our most premium experiences. As a member, you’ll enjoy more than wine delivered to your door. This is about access, indulgence, and moments that make every pour feel special.
Membership Tiers
Choose your membership level. Every tier includes core BAIE Première benefits, with premium rewards unlocked as you step up.
Cancel anytime, no lock-ins.
Core Benefits
Guaranteed access to soon-to-be sold out vintages
10% off every subscription order
Free shipping on all subscription deliveries
A free "Fix Her Crown" Sparkling Rosé for your birthday
BAIE Insider reward points on every purchase
Special Gifts & Experiences
Invitation to the annual BAIE Première VIP experience
BAIE Première champagne stopper, made in Italy
BAIE Première 13L cooler at sign-up
$100 anniversary dining voucher at a local partner venue
Signature
6 bottles every 2 or 3 months OR
12 bottles every 3 months
Core Benefits
Guaranteed access to soon-to-be sold out vintages
10% off every subscription order
Free shipping on all subscription deliveries
A free "Fix Her Crown" Sparkling Rosé for your birthday
BAIE Insider reward points on every purchase
Special Gifts & Experiences
Invitation to the annual BAIE Première VIP experience
BAIE Première champagne stopper, made in Italy
BAIE Première 13L cooler at sign-up
$100 anniversary dining voucher at a local partner venue
Collections
6 bottles monthly OR
12 bottles every 2 months
Core Benefits
Guaranteed access to soon-to-be sold out vintages
10% off every subscription order
Free shipping on all subscription deliveries
A free "Fix Her Crown" Sparkling Rosé for your birthday
BAIE Insider reward points on every purchase
Special Gifts & Experiences
Invitation to the annual BAIE Première VIP experience
BAIE Première champagne stopper, made in Italy
BAIE Première 13L cooler at sign-up
$100 anniversary dining voucher at a local partner venue
Première VIP
12 bottles monthly OR
spend over $3000 year
Core Benefits
Guaranteed access to soon-to-be sold out vintages
10% off every subscription order
Free shipping on all subscription deliveries
A free "Fix Her Crown" Sparkling Rosé for your birthday
BAIE Insider reward points on every purchase
Special Gifts & Experiences
Invitation to the annual BAIE Première VIP experience
BAIE Première champagne stopper, made in Italy
BAIE Première 13L cooler at sign-up
$100 anniversary dining voucher at a local partner venue
How it works?
choose your pack
6 or 12 bottles, delivered at the frequency that suits you
select your wines
from our full BAIE and LUME range
enjoy the luxuries
from curated gifts to members-only events
stay flexible
cancel anytime, no lock-ins
Keep your points to spend even if you pause or cancel.
Ready to join?
Cancel anytime, no lock-ins.
Experience exceptional wines with exclusive member benefits. Start your journey with BAIE Première today.
Première VIP
Any 12 every monthSelect
Plus receive
BAIE Première champagne stopper, made in Italy
BAIE Première 13L cooler at sign-up*
*Collections and Premiere VIP only.
$100 dining voucher**
**Premiere VIP only.
Exclusivity, Experienced.
BAIE Première represents the pinnacle of our craft — exclusive wines and privileges that embody elegance, indulgence, and sophistication.